Wednesday, October 05, 2011

Virgin America Safety Video

I recently took a flight on Virgin America Airlines. Their pre-flight safety video is a nice piece of work and uses animation in a unique way.

As I was watching it I kept wanting the animation to be more exaggerated - from an animation standpoint it felt a bit restrained. But on the other hand, the gentle quality of the animation had a calming effect, which I assume was a deliberate choice. The style of animation, the quirky designs, the soothing music, the calm narrator and the eclectic humor all seemed like great choices to calm and settle nervous viewers right before their plane takes off.

Also the choice of animation (and the unusual style) is a nice change from the typical pre-flight video which always features real people telling you about the aircraft's safety features. I think passengers are more likely to pay attention to it because it's so unexpected and different from what you expect before a flight.

So I found it to be a smart use of animation and I felt there were a lot of smart choices made in the execution to fulfill a specific purpose.


Jim Mortensen said...

A plug for the peeps that did this video:

Special Agent productions, which was formed out of the ashes of Wild Brain SF.

"Special Agent" because they took on the eSurance commercials after WB folded.

Kyrstin said...

This is a really neat in flight video! Thanks for sharing!

Like you said, most of the safety videos are live action, and a vast majority of them were made in the 90's- as evident by the fashion trends of those participating. So this was a nice breath of fresh air in terms of attention getting and visuals. Very cool.

mister bil said...

here is an other great use of animation.
Animation should be used much more for really educational subject, no reason why educational and entertaining couldn't go together.
Like your video or Radiolab, they use entertainment to pass a message, and it works.

mister bil said...

a link works better

David R said...

Cool video, but why does the smoker have six fingers? I that some byproduct of nicotine?

Phil Allora said...

What I really enjoyed about this video is how they took that same old dry material we're so familiar with and found little entertaining ways to make it interesting.
I found I could probably watch this video each time on the airline and not get tired of it. American air carriers should take note. ;)

Aaron said...

This spot was directed and designed by Gordon Clark who deserves far more recognition for his brilliance.

Gordon P. Clark said...

Golly thanks Aaron.